Affinity profile system and method

Abstract

A computer-implemented method of using affinity profiles to determine at least one audience category that is expected to consume a selected item of content at one or more selected time periods, the method comprises: obtaining affinity profiles for a plurality of users of a content distribution system, wherein each affinity profile comprises at least one selected affinity category or affinity category score, and the affinity categories are selected from a stored set of affinity categories, each representing a user's affinity for a respective subject area; monitoring consumption of items of content or other activity of the users for different time periods; determine the likelihood of, or an expected audience measure for, the selected item of content being consumed during the or each selected time period based on the affinity profiles and the monitored consumption of content or other activity for the different time periods.

Dependencies are inferred from the claim text.