Affinity profile system and method

Abstract

A computer-implemented method of using affinity profiles to determine at least one audience category that is expected to consume a selected content item type, the method comprises: obtaining affinity profiles for a plurality of users of a content distribution system, wherein each affinity profile comprises at least one selected affinity category or affinity category score, and the affinity categories are selected from a stored set of affinity categories, each representing a user's affinity for a respective subject area; monitoring consumption of selected items of content of the selected type to determine which of the users consumed the items of content of the selected type; determine an audience that is expected to consume the items of content of the selected type based on the affinity profiles of the users that were determined to have consumed the selected items of content.

Dependencies are inferred from the claim text.