User control of replacement television advertisements inserted by a smart television

A smart television apparatus comprising:

• (a) a television display;
• (b) an Internet connection;
• (c) a connection to a television signal source device;
• and
• (d) a computer coupled to the television display, coupled to the Internet connection, coupled to the connection to the television signal source device, and programmed to, during presentation via the television display of a replacement television presentation, wherein the replacement television presentation is being presented in place of a television presentation embedded within a television signal feed, detect a user-control action impacting screen area, using a method comprising (i) automatically comparing information based on electronic indicia of the television signal feed as received from a television signal source device with information based on Internet-received electronic indicia of the embedded television presentation, to identify a change in relative area between a screen area of at least a portion of the Internet-received embedded television presentation and a screen area of at least a portion of the television signal feed embedded within the television signal feed received from the television signal source device, without receiving indicia of the user-control action directed to the television signal source device, and (ii) automatically using the identified change in the relative area to make a corresponding change in the presentation via the television display of the replacement television presentation in accordance with the user-control action.

An article comprising a tangible computer-readable medium that is not a transitory propagating signal, in a smart television apparatus or in a storage device controlled by a server connected to a computer network, which medium encodes computer-readable instructions that, when applied to a computer in a smart television, instruct the computer to, during presentation via the television display of a replacement television presentation, wherein the replacement television presentation is being presented in place of a television presentation embedded within a television signal feed, detect a user-control action impacting screen area, using a method comprising (i) automatically comparing information based on electronic indicia of the television signal feed as received from a television signal source device with information based on Internet-received electronic indicia of the embedded television presentation, to identify a change in relative area between a screen area of at least a portion of the Internet-received embedded television presentation and a screen area of at least a portion of the television signal feed embedded within the television signal feed received from the television signal source device, without receiving indicia of the user-control action directed to the television signal source device, and (ii) automatically using the identified change in the relationship to make a corresponding change in the presentation via the television display of the replacement television presentation in accordance with the user-control action.