Methods and apparatus to remove information from records
AssigneeThe Nielsen Company (US), LLC
InventorJoseph Kerkes
Life of this patent
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Abstract
Methods and apparatus to exclude network communication traffic from media monitoring records are disclosed herein. An example apparatus includes a first communication radio to collect records of network traffic on a communication network and a second communication radio to transmit the records identifying a portion of the network traffic to an audience measurement entity. The example apparatus further includes a MAC address determiner to determine the MAC address of the second communication radio and a record filter to remove the network communication associated with the MAC address from the records.
Claims7
A method, comprising:
- transmitting, via a first communication radio, first records of first network traffic on a communication network to an external location;
- determining a parameter associated with the transmission of the records of the first network traffic;
- collecting, via a second communication radio, second records of second network traffic on the communication network;
- and
- removing, from the second records, traffic including the parameter.
Dependencies are inferred from the claim text.