Selective Content Delivery

Abstract

A method for determining whether to deliver a content item to a device for display in a display area of the device, the device comprising a communication interface, the method comprising: receiving a request message from the device, the request message being a request for a content item to be sent to the device, the request message comprising a device characteristic fingerprint and an interface address associated with the communication interface; performing an adjustment function on the interface address to form a modified interface address; forming an anonymised device identity by combining the device characteristic fingerprint with the modified interface address; storing the request for a content item against the anonymised device identity; determining whether a content item is available to the anonymised device identity based on a request frequency for the anonymised device identity; and sending a response message to the device, the response message indicating whether the content item is available for the anonymised device identity.

Dependencies are inferred from the claim text.