Chatbot dynamic content via a separate messaging application

A system, comprising:

• one or more processors configured to:
• determine that a virtual agent associated with a first party is to provide, via a messaging application, content to a second party;
• in response to determining that the virtual agent is to provide the content to the second party, generate by the first party associated with the virtual agent a reference to the content for display by the message application as web content instead of by a separate web browser application, wherein the reference includes a dynamic portion and an application identifier of the message application that is to display the content;
• in response to receiving a request that includes the reference, retrieve the content using at least a portion of the dynamic portion;
• and
• provide the content to the messaging application for display within a window of the messaging application;
• and
• a memory coupled to at least one of the one or more processors.

A computer program product embodied in a non-transitory computer readable medium and comprising computer instructions for:

• determining that a virtual agent associated with a first party is to provide, via a messaging application, content to a second party;
• in response to determining that the virtual agent is to provide the content to the second party, generating by the first party associated with the virtual agent a reference to the content for display by the message application as web content instead of by a separate web browser application, wherein the reference includes a dynamic portion and an application identifier of the message application that is to display the content;
• in response to receiving a request that includes the reference, retrieving the content using at least a portion of the dynamic portion;
• and
• providing the content to the messaging application for display within a window of the messaging application.