Massively pre-rendered virtual billboard system for high speed, high quality digital advertising insertion in live media broadcasts

A system to collect data to project an inserted image on a sub-area of an area for broadcast, the system comprising:

• a first camera system including a first camera and an actuator, the actuator controlling the camera to collect pan, tilt, and zoom data and a background image for a plurality of pan, tilt, and zoom positions of a field of view of the spatial area;
• a data collection controller operable to:
• build a 3-D skeleton frame model of the field of view of the first camera for each pan, tilt, and zoom position;
• determine reference point data of a first perimeter of the sub-area for each pan, tilt, and zoom position;
• locate the first perimeter of the sub-area in each of the 3-D skeleton frame models;
• and
• render a first series of insertable images of identical first content sized to the sub-area and associated with each of the pan, tilt, and zoom positions by incorporating the reference point data;
• and
• a library coupled to the data collection controller, the library storing the collected pan tilt zoom data and background images from the first camera system, and the library storing reference point data of the first perimeter of the sub-area, and the first series of pre-rendered inserted images.

A non-transitory computer-readable medium having machine-readable instructions stored thereon, which when executed by a processor, cause the processor to:

• define a perimeter of a sub-area in a spatial area via a plurality of reference points;
• collect pan, tilt, and zoom data for a plurality of pan, tilt, and zoom positions of a field of view of the spatial area for a first camera scanning the spatial area;
• collect reference point data for each of the pan, tilt, and zoom positions of the field of view;
• receive a captured background image for each of the pan, tilt, and zoom positions of the field of view from the first camera;
• store the pan, tilt, and zoom data, reference point data, and background image for each of the pan, tilt, and zoom positions of the field of view in a library for the spatial area;
• build a 3-D skeleton frame model of the field of view of the first camera for each pan, tilt, and zoom position;
• locate the perimeter of the sub-area in each of the 3-D skeleton frame models;
• render a series of insertable images of identical first content sized to the sub-area and associated with each of the pan, tilt, and zoom positions by incorporating the reference point data;
• and
• store the series of rendered insertable images with the sub-area corresponding with each of the pan, tilt, and zoom positions in a library.