Contextual targeting based on metaverse monitoring

A method comprising:

• deploying, by a system-controlled monitor, an observer avatar in a virtual reality environment, wherein the system-controlled monitor controls the observer avatar to:
• detect one or more three-dimensional objects in the virtual reality environment, and
• detect visibility of the one or more three-dimensional objects to a plurality of avatars within the virtual reality environment;
• identifying, by the system-controlled monitor, a first avatar of the plurality of avatars in the virtual reality environment, wherein the first avatar is a virtual representation of a target user that controls the first avatar;
• determining that the target user is associated with a particular user profile by accessing metadata associated with the target user, wherein user profiles of users store information about (a) past actions taken by the users to engage in purchase activity or (b) interests in topics previously expressed by the users;
• determining, by the system-controlled monitor, visibility of a first three-dimensional object, of the one or more three-dimensional objects, to the first avatar by monitoring, using the observer avatar, based on behavior of the first avatar in the virtual reality environment;
• responsive to determining that the first three-dimensional object was visible to the first avatar, updating the user profile corresponding to the target user;
• based on the update to the user profile, selecting content that promotes purchase activity by the target user;
• and
• causing the content to be presented to the target user.

A non-transitory computer readable medium comprising instructions which, when executed by one or more hardware processors, causes performance of operations comprising:

• deploying, by a system-controlled monitor, an observer avatar in a virtual reality environment, wherein the system-controlled monitor controls the observer avatar to detect one or more three-dimensional objects in a region including a first avatar in the virtual reality environment;
• identifying the first avatar in a virtual reality environment, the first avatar being a virtual representation of a target user and being controlled in the virtual reality environment by the target user;
• monitoring, by the system-controlled monitor, behavior of the first avatar in the region of the virtual reality environment using the observer avatar;
• updating a user profile, corresponding to the target user, based on the region and behaviors by the first avatar in the virtual reality environment;
• selecting an advertisement for presenting to the target user based on the user profile;
• and
• presenting the advertisement to the target user.

A method comprising:

• deploying, by a system-controlled monitor, an observer avatar in a virtual reality environment, wherein the system-controlled monitor controls the observer avatar to detect one or more three-dimensional objects in a region including a first avatar in the virtual reality environment;
• identifying the first avatar in a virtual reality environment, the first avatar being a virtual representation of a target user and being controlled in the virtual reality environment by the target user;
• monitoring, by the system-controlled monitor, behavior of the first avatar in the region of the virtual reality environment using the observer avatar;
• updating a user profile, corresponding to the target user, based on the region and behaviors by the first avatar in the virtual reality environment;
• selecting an advertisement for presenting to the target user based on the user profile;
• and
• presenting the advertisement to the target user.