Systems, methods, and devices for device identification and activity estimation in a computing platform

A system comprising:

• an interface configured to receive first data events associated with a first device and second data events associated with a second device, wherein the first data events comprise interactions by the first device with a first plurality of websites and the second data events comprise interactions by the second device with a second plurality of websites;
• a processor configured to identify first unstructured data corresponding to the first data events associated with the first device and second unstructured data corresponding to the second data events associated with the second device, the processor further configured to assigning a first high probability keyword to the first device based on first device information and the first unstructured data and a second high probability keyword to the second device based on second device information and the second unstructured data, wherein a first activity estimation parameter is generated for the first device using the first high probability keyword and a second activity estimation parameter is generated for the second device using the second high probability keyword, wherein the first activity estimation parameter is used to estimate a first probability of a first subsequent data event being taken by the first device and the second activity estimation parameter is used to estimate a second probability of the second subsequent data event being taken by the second device.

A non-transitory computer readable medium comprising computer code for:

• retrieving using a processor first data events associated with a first device and second data events associated with a second device, wherein the first data events comprise interactions by the first device with a first plurality of websites and the second data events comprise interactions by the second device with a second plurality of websites;
• identifying first unstructured data corresponding to the first data events associated with the first device and second unstructured data corresponding to the second data events associated with the second device;
• assigning a first high probability keyword to the first device based on first device information and the first unstructured data and a second high probability keyword to the second device based on second device information and the second unstructured data;
• generating a first activity estimation parameter for the first device using the first high probability keyword and a second activity estimation parameter for the second device using the second high probability keyword, wherein the first activity estimation parameter is used to estimate a first probability of a first subsequent data event being taken by the first device and the second activity estimation parameter is used to estimate a second probability of the second subsequent data event being taken by the second device.