Tampon and tampon application wrapper

A feminine hygiene product wrapper, comprising:

• an exterior surface and an interior surface opposite to the exterior surface, the wrapper having an interior cavity defined by the interior surface in a new product configuration, the wrapper having a first side lengthwise edge, a second side lengthwise edge, a bottom widthwise edge, and a top widthwise edge;
• the first side lengthwise edge having one or more folds,
• wherein the one or more folds are oriented such that in the new product configuration, a widthwise cross-sectional area of the wrapper is substantially uniform along a length of the wrapper;
• wherein the one or more folds are oriented such that in an open configuration, the widthwise cross-sectional area of the wrapper is substantially larger than the widthwise cross-sectional area in the new product configuration;
• wherein in the open configuration, the widthwise cross-sectional area adjacent the top widthwise edge is greater than the widthwise cross-sectional area of adjacent the bottom widthwise edge;
• wherein in the open configuration, the interior cavity is up to about 80% larger than the interior cavity in the new product configuration.