Back to results
US 2024/0007380 A1Published application
Combining measurements based on beacon data
AssigneecomScore, Inc.
InventorsBrian Pugh, Hilary Spring, Balakrishnan Vinayak Nair
Life of this patent
Estimating the term…
Abstract
Methods and systems for determining usage are described. Initially, site-centric data and panel-centric data are accessed and pre-processed. Initial usage measurement data is determined based on the pre-processed site-centric data. One or more adjustment factors are determined based on the pre-processed panel-centric data. The one or more adjustment factors are applied to the initial usage measurement data to generate an adjusted usage measurement data. Reports based on the adjusted usage measurement data are generated.
Claims21
A method, comprising:
- accessing, by a reporting server, panel-centric data;
- determining, based on the panel-centric data, client systems that accessed content of an entity;
- determining, based on the panel-centric data, users that accessed the content of the entity;
- determining, based on the client systems that accessed the content of the entity and the users that accessed the content of the entity, a client system-to-user ratio;
- determining, based on the client system-to-user ratio, expected reach based on a projected number of users that accessed the content of the entity and a number of accesses of the content of the entity;
- determining incremental reach of client systems not included in the panel-centric data based on additional client systems not included in the panel-centric data and the number of accesses of the content of the entity;
- and
- determining a machine overlap adjustment factor by taking the ratio of the expected reach to the sum of the expected reach and the incremental reach.
5 more elements
A method, comprising:
- accessing, by a reporting server, panel-centric data;
- determining, based on the panel-centric data, client systems that accessed content of an entity;
- determining, based on the panel-centric data, users that accessed the content of the entity;
- determining, based on the client systems that accessed the content of the entity and the users that accessed the content of the entity, a client system-to-user ratio;
- determining a frequency of accesses to the content of the entity per user;
- determining incremental reach of client systems not included in the panel-centric data based on additional client systems not included in the panel-centric data and the number of accesses of the content of the entity;
- and
- determining a machine overlap adjustment factor based on the client system-to-user ratio, the frequency of accesses to the content of the entity per user, and the incremental reach.
5 more elements
Dependencies are inferred from the claim text.