Tool for creating and managing social media-based contests with presentation-balancing component and strength-scoring component

A non-transitory machine-readable storage medium encoded with instructions executable by the hardware processor to perform operations for managing the equitable selection and display of videos to be voted on by users, the operations comprising:

• receiving, over a network, from multiple client devices of posting users, a set of multiple videos;
• storing the received videos in a storage device;
• for voting users:
• selecting, from the stored videos, via a selection module, one or more subsets of multiple videos from the set of multiple videos, wherein the selection module is configured to manage the overall selection of the subsets of multiple videos such that the overall number of times a given video in the set of multiple is selected is equitable with respect to the number of times other videos in the set of multiple videos are selected;
• and
• providing, over the network, for display by a client device of a given voting user, a first electronic user interface portion comprising a first presentation portion for presenting the videos in one of the subsets selected by the selection module for the given voting user, and a first interactive element operable by the given voting user to generate an input representing a vote for at least one of the videos in the one of the subsets;
• receiving, over the network, from the multiple client devices of the voting users, electronic messages representing the votes;
• generating a post leaderboard data structure representing a list of the videos ordered according to the received votes;
• and
• providing, over the network, for display by the multiple client devices of the voting users and/or posting users, the post leaderboard data structure and a second electronic user interface portion comprising a second presentation portion for displaying a rendering of the post leaderboard data structure.

A computer-implemented method for managing the equitable selection and display of videos to be voted on by users, the method comprising:

• receiving, over a network, from multiple client devices of posting users, a set of multiple videos;
• storing the received videos in a storage device;
• for voting users:
• selecting, from the stored videos, via a selection module, one or more subsets of multiple videos from the set of multiple videos, wherein the selection module is configured to manage the overall selection of the subsets of multiple videos such that the overall number of times a given video in the set of multiple is selected is equitable with respect to the number of times other videos in the set of multiple videos are selected;
• and
• providing, over the network, for display by a client device of a given voting user, a first electronic user interface portion comprising a first presentation portion for presenting the videos in one of the subsets selected by the selection module for the given voting user, and a first interactive element operable by the given voting user to generate an input representing a vote for at least one of the videos in the one of the subsets;
• receiving, over the network, from the multiple client devices of the voting users, electronic messages representing the votes;
• generating a post leaderboard data structure representing a list of the videos ordered according to the received votes;
• and
• providing, over the network, for display by the multiple client devices of the voting users and/or posting users, the post leaderboard data structure and a second electronic user interface portion comprising a second presentation portion for displaying a rendering of the post leaderboard data structure.