Systems and methods for assisting users in assessing costs of transactions

A computer-implemented method for assisting users in assessing costs of transactions, the method comprising:

• determining a cost value of at least one transaction associated with a user;
• determining a relatable product based on a purchase history of the user, the relatable product being a product purchased by the user;
• determining a relatable cost value, the relatable cost value being a representation of the cost value of the at least one transaction as a quantity of the respective relatable product;
• and
• presenting the relatable cost value to the user.

A computer system for assisting users in assessing cost of purchasing a service, the computer system comprising:

• a memory storing instructions;
• and
• one or more processors configured to execute the instructions to perform operations including:
• clustering a plurality of data points, each representing a respective person and each being indicative of consumer interest characteristics of the respective person, into a plurality of clusters using unsupervised or semi-supervised clustering;
• determining that a user is interested in completing at least one transaction to purchase the service;
• determining a cost value of the at least one transaction;
• matching a user data point, being indicative of consumer interest characteristics of the user, to a first cluster of the plurality of clusters;
• determining a relatable product based on consumer interest characteristics indicated by data points of the first cluster, the relatable product being a product purchased by a plurality of persons represented by the data points of the first cluster;
• determining a relatable cost value, the relatable cost value being a representation of the cost value of the at least one transaction and being a number of the respective relatable product;
• and
• presenting the relatable cost value to the user.