Assigning Mobile Message Recipients to Templates of a Mobile Message for Automated Testing of the Templates

A system for automated testing a mobile message, comprising:

• a marketing manager server configured to operate and manage a website;
• a plurality of mobile devices configured to receive mobile messages;
• and
• a server electronically connected to the marketing manager server and the plurality of mobile devices, the server configured to:
• generate at least a first template of the mobile message and a second template of the mobile message, each of the first template and the second template having at least a different content or a different send time;
• determine information associated with the mobile message;
• identify and send guidance for a marketing manager (merchant) based on the information associated with the mobile message;
• receive user-selected configurations from the marketing manager (merchant) in response to the guidance;
• and
• assign a first respective group of mobile message recipients to the first template of the mobile message and a second respective group of mobile message recipients to the second template of the mobile message, wherein the assigning is based on the information associated with the mobile message and the user-selected configurations received from the marketing manager (merchant).