Audience Responsiveness Analytics Index for Television Advertising

A method for generating an advertising-responsiveness graph index that continuously measures exposure to advertising and optimizes delivery of advertising across a plurality of households, comprising:

• in a computing device, comprising a processor and a memory storing executable instructions, wherein the executable code causes the processor to execute control actions, comprising:
• tracking, by the processor, an advertisement in streaming content viewable from either a connected-household device or an over-the-top delivery mechanism in a particular household, wherein the streaming content is viewable via either an advertiser's web site or an application, wherein the processor initiates recording visit data and an outcome event data relating to a viewer of the streaming content when the viewer accesses the advertiser's website or the application;
• collecting, by the processor, signals representative of exposure data relating to the advertisement, wherein the exposure data includes category data for the advertisement;
• and
• creating, by the processor, a household graph index, with the exposure data, by using a household identifier for each of the plurality of households, wherein the household graph index tracks frequency of exposure to the advertisement across the plurality of households that view the advertisement, wherein the outcome event data further usable for according a responsiveness score to the advertisement and storing the responsiveness score in the household graph index;
• and
• applying the household graph index to provide one or more additional advertisements to the particular household.