Electronic display device for fastening to a shelf edge strip

A shelf edge strip (1) for mounting at least one electronic display device (2), particularly product information and/or price information display device, wherein the display device (2) comprises a screen (3) and a housing or a housing casing (6), in which the screen (3) is mounted, wherein the housing or the housing casing (6) comprises a fastening structure (7) on its housing rear side, which surrounds the screen (3) at the rear side, which fastening structure is designed in such a manner that the display device (2) can be fastened to the shelf edge strip (1),

• wherein the shelf edge strip (1) comprises:
• a first clip element (15), which extends along the shelf edge strip (1), and a second clip element (16), which extends substantially parallel thereto, wherein the two clip elements (15, 16) are designed for clip-like interaction with the fastening structure (17) of the display device (2), wherein at least one of the two clip elements (15, 16) is designed in such a manner that it forms a shelf edge strip reinforcing structure, which reinforces the housing or the housing casing (6) of a display device (2), which is properly inserted into the shelf edge strip (1), at the rear housing rear side of the display device adjacently to the fastening structure (7), particularly substantially up to the edge of the housing rear side.