Automatic strategic updates of a content catalog using content provider rankings and confidence scoring

A system comprising:

• one or more processors;
• and
• one or more non-transitory computer-readable media storing computing instructions that, when executed on the one or more processors, cause the one or more processors to perform operations comprising:
• tracking a dynamic source ranking for a content provider separately by item categories of items of a content catalog;
• receiving a new value to be associated with an attribute in an attribute-value pair for an item of the items, the new value being provided by the content provider;
• generating a priority score for the new value based on input features comprising the dynamic source ranking for the content provider for an item category of the item categories in which the item is classified, a confidence score for the new value, and an offer status of the new value, wherein a first weighting associated with the dynamic source ranking and a second weighting associated with the confidence score are each greater than a third weighting associated with the offer status;
• and
• overriding an existing value in the content catalog associated with the attribute for the item with the new value based on a comparison of the priority score for the new value exceeding a priority score for the existing value.