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AssigneeMicrosoft Technology Licensing, LLC
InventorsMarcelo M. DE BARROS, Manish MITTAL, Vinod Krishnan KODUVAYOOR SUBRAMANIAN, Prateek TIWARI
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Aspects of the present disclosure relate to systems and methods for increasing user engagement using incentivized user task completion. In some embodiments, the incentivized user tasks relate to game related tasks in exchange for rewards, also referred to as “gamification”. Such gamification techniques entice user interaction by involving introducing user specific games, rewards, and prizes into the online shopping experience. As described herein, such functionality relates to identifying user specific features, identifying a list of prized products for the user, introducing games for the user to engage with, and rewarding the user for successfully completing a game. The games and rewards may be presented to the user in an interactive visual display incorporating the game modules and rewards throughout. The gamification process may be a collaborative endeavor between the online shopping platform and online sellers to develop games and rewards which market products directly to specific users.
A system comprising:
A method comprising:
A method comprising:
Dependencies are inferred from the claim text.