Systems and methods for communicating privacy and marketing preferences

A method comprising:

• storing, by a server, data representing a privacy and marketing preference dataset of a user in association with account information identifying an account of the user, wherein the at least one privacy and marketing preference dataset includes privacy and marketing preferences from a plurality of entities;
• communicating, by the server, the privacy and marketing preference dataset of the user to an entity in response to an interaction between the user and the server or the entity, where the entity stores data about the user and the privacy and marketing preference dataset controls storage and usage of the data about the user;
• providing, by the server, a communication channel between the user and the entity to customize the privacy and marketing preference dataset of the user for the data about the user stored by the entity;
• connecting, by a rules engine and through a web portal, to one or more remote computing systems associated with one or more of the plurality of entities, wherein the one or more remote computing systems store user privacy and marketing preference settings associated with the one or more of the plurality of entities;
• identifying, by the rules engine, differences between the at least one privacy and marketing preference dataset of the user with the user privacy and marketing preference settings associated with the one or more of the plurality of entities;
• and
• reconciling, by the rules engine, the differences between the at least one privacy and marketing preference dataset of the user with the user privacy and marketing preference settings associated with the one or more of the plurality of entities, including:
• updating, by the rules engine, the at least one privacy and marketing preference dataset of the user stored on the server with the user privacy and marketing preference settings associated with the one or more of the plurality of entities based on the reconciled differences;
• and
• applying, by the rules engine, the updated at least one privacy and marketing preference dataset of the user globally across the plurality of entities;
• and
• controlling, by the server, communication with the user by third-party systems, based on the at least one privacy and marketing preference dataset.