Audience proposal creation and spot scheduling utilizing a framework for audience rating estimation

A computer-implemented method, comprising:

• determining, by one or more processors, a plurality of channel buckets for a target channel;
• determining, by the one or more processors, a plurality of bucketized channel vectors for the target channel, wherein:
• (i) the plurality of bucketized channel vectors comprises a respective bucketized channel vector for each of the plurality of channel buckets, and
• (ii) a bucketized channel vector of the plurality of bucketized channel vectors is based at least in part on a plurality of program attributes and time attributes for each of a plurality of channels within a channel bucket corresponding to the bucketized channel vector;
• determining, by the one or more processors, a plurality of targeted audience rating estimates for the target channel based at least in part on the plurality of bucketized channel vectors;
• and
• initiating, by the one or more processors, a scheduling of one or more audience spots for a pending deal based at least in part on the plurality of targeted audience rating estimates.

A computing system comprising memory and one or more processors communicatively coupled to the memory, the one or more processors configured to:

• determine a plurality of channel buckets for a target channel;
• determine a plurality of bucketized channel vectors for the target channel, wherein:
• (i) the plurality of bucketized channel vectors comprises a respective bucketized channel vector for each of the plurality of channel buckets, and
• (ii) a bucketized channel vector of the plurality of bucketized channel vectors is based at least in part on a plurality of program attributes and time attributes for each of a plurality of channels within a channel bucket corresponding to the bucketized channel vector;
• determine a plurality of targeted audience rating estimates for the target channel based at least in part on the plurality of bucketized channel vectors;
• and
• initiate a scheduling of one or more audience spots for a pending deal based at least in part on the plurality of targeted audience rating estimates.

One or more non-transitory computer-readable storage media including instructions that, when executed by one or more processors, cause the one or more processors to:

• determine a plurality of channel buckets for a target channel;
• determine a plurality of bucketized channel vectors for the target channel, wherein:
• (i) the plurality of bucketized channel vectors comprises a respective bucketized channel vector for each of the plurality of channel buckets, and
• (ii) a bucketized channel vector of the plurality of bucketized channel vectors is based at least in part on a plurality of program attributes and time attributes for each of a plurality of channels within a channel bucket corresponding to the bucketized channel vector;
• determine a plurality of targeted audience rating estimates for the target channel based at least in part on the plurality of bucketized channel vectors;
• and
• initiate a scheduling of one or more audience spots for a pending deal based at least in part on the plurality of targeted audience rating estimates.