Machine learning based customized notification generation and authentication system

A computing device comprising:

• one or more processors;
• and
• memory storing instructions that, when executed by the one or more processors, cause the computing device to:
• input, to a machine learning model, a history associated with a first user, a location of a mobile device of the first user and a location of a first landmark;
• receive, as output from the machine learning model and based on the history associated with the first user, a likelihood that the first user would redeem an offer for a first product associated with the first landmark;
• based on the likelihood that the first user would redeem the offer for the first product, transmit, to the mobile device of the first user, a notification of the offer, wherein the notification of the offer includes a security key for accessing the offer;
• receive an indication of a selection of the security key;
• authenticate, based on determining that identification information of a device sending the indication of the selection of the security key matches identification information associated with one or more devices of the first user and based on a distance between the first landmark and the device sending the indication of the selection of the security key, the first user;
• and
• apply, based on authentication of the first user, the offer to an account associated with the first user.

One or more non-transitory, computer-readable media storing instructions that, when executed by one or more processors of a computing device, cause the computing device to:

• input, to a machine learning model, a history associated with a first user, a location of a mobile device of the first user and a location of a first landmark;
• receive, as output from the machine learning model and based on the history associated with the first user, a likelihood that the first user would redeem an offer for a first product associated with the first landmark;
• based on the likelihood that the first user would redeem the offer for the first product, transmit, to the mobile device of the first user, a notification of the offer;
• authenticate, based on determining that identification information of a device sending a selection of the notification to redeem the offer matches identification information associated with one or more devices of the first user and based on a distance between the first landmark and the device sending the selection, the first user;
• and
• apply, based on authentication of the first user, the offer to an account associated with the first user.