Apparatus, systems and methods for media content searching

A non-transitory computer-readable medium storing instructions that, when executed by a computing system, cause the computing system to perform operations comprising:

• receiving, from a media device, a user defined keyword tag that has been defined by a user of the media device;
• performing a search of a plurality of user defined keyword tags in a keyword tag database for one or more instances where the user defined keyword tag from the media device matches with one or more user defined keyword tags defined by other users stored in the keyword tag database;
• and
• sending, to the media device, at least one identifier of at least one media content event associated with one or more instances where the user defined keyword tag from the media device matched with the one or more user defined keyword tags defined by the other users.

A system comprising:

• one or more processors;
• and
• one or more memories storing instructions that, when executed by the one or more processors, cause the system to perform a process comprising:
• receiving, from a media device, a user defined keyword tag that has been defined by a user of the media device;
• performing a search of a plurality of user defined keyword tags in a keyword tag database for one or more instances where the user defined keyword tag from the media device matches with one or more user defined keyword tags defined by other users stored in the keyword tag database;
• and
• sending, to the media device, at least one identifier of at least one media content event associated with one or more instances where the user defined keyword tag from the media device matched with the one or more user defined keyword tags defined by the other users.