Systems and Methods for Dynamically Generating Context Aware Active Icons on a Mobile Device

A method of generating and displaying a graphical user interface object in response to a user loading a first webpage in a web browser on the user's computing device, wherein the computing device executes a client-side module in data communication with a server-side module implemented on at least one server, the method comprising:

• fetching, using the client-side module, a list of URL patterns and/or keywords from a database associated with the at least one server;
• generating contextual data based on a first URL inputted into the web browser and loading the first webpage;
• communicating, using the web browser, the contextual data to the client-side module in real-time;
• determining, using the client-side module, at least one portion of the contextual data that matches at least one URL pattern and/or keyword from the list;
• communicating, using the client-side module, the matched at least one portion of the contextual data, the at least one URL pattern and/or the at least one URL keyword to the server-side module;
• determining, using the server-side module, at least one action based on the matched at least one portion of the contextual data, the at least one URL pattern and/or the at least one URL keyword, wherein the at least one action comprises causing the computing device to launch at least one of a function, a destination application, or a destination webpage based on a second pointer or a second URL;
• communicating, using the server-side module, the at least one action to the client-side module;
• and
• generating, using the client-side module, the graphical user interface object for display on the computing device, wherein the graphical user interface object is visually overlaid on top of the first webpage and wherein, when the graphical user interface object is activated, the computing device navigates to a second pointer or a second URL.

A method of generating and displaying at least one virtual object in response to a user using a first application program on their computing device, wherein the computing device executes a client-side module in data communication with a server-side module implemented on at least one server, and wherein the first application program is in data communication with the client-side module, the method comprising:

• generating contextual data based on a usage of the first application program;
• periodically fetching, via the client-side module, first data from a database associated with the at least one server;
• communicating, using the first application program, the contextual data to the client-side module in real-time;
• determining, using the client-side module, at least one portion of the contextual data based on at least one portion of the first data;
• communicating, using the client-side module, the determined at least one portion of the contextual data and/or the at least one portion of the first data to the server-side module;
• determining, using the server-side module, a first action based on the determined at least one portion of the contextual data and/or the at least one portion of the first data, wherein the first action includes causing the computing device to navigate to a first pointer or a first URL;
• communicating, using the server-side module, the first action to the client-side module;
• generating, using the client-side module, a first virtual object having the first pointer or the first URL embedded therein, wherein the first virtual object is configured to be visually overlaid on top of the first application program;
• and
• launching, using the client-side module, a website or webpage in a web browser in response to a user interacting with the first virtual object, wherein the website or webpage is based on the first pointer or the first URL.