System and method for tracking user actions responsive to serving of tailored advertising content to a user

A method comprising:

• during a first time period:
• at a first transceiver installed in a venue at a first location:
• retrieving a device identifier of a mobile device located within a threshold distance of the transceiver;
• and
• rendering a first barcode within a display installed at the first location, the first barcode comprising:
• a first pointer to a first electronic document;
• a first location identifier linked to the first location;
• and
• the device identifier associated with the mobile device;
• in response to a first scan event initiated by the recipient:
• receiving a request from the mobile device, the request specifying the first barcode;
• triggering the mobile device to navigate to the first electronic document based on the first pointer, the first electronic document comprising a prompt to enter a set of contact information for the first recipient;
• and
• in response to receiving the set of contact information from the first recipient, linking the first location identifier, the device identifier, and the first set of contact information to a first recipient profile, in a set of recipient profiles, associated with the first recipient;
• and
• during a second time period succeeding the first time period:
• at a second transceiver installed at a second location:
• retrieving the device identifier of the mobile device located within the threshold distance of the second transceiver;
• rendering a second barcode within a display installed at the second location, the second barcode comprising:
• a second pointer to a second electronic document;
• a second location identifier linked to the second location;
• and
• the device identifier;
• in response to a second scan event initiated by the first recipient:
• receiving a second request from the mobile device, the second request specifying the second barcode;
• in response to the device identifier corresponding to the device identifier linked to the first recipient profile:
• generating a set of content for presenting to the first recipient within the second electronic document based on the first set of contact information, the first location identifier, and the second location identifier;
• and
• based on the second pointer, triggering the mobile device to navigate to the second electronic document loaded with the set of content.

A method comprising:

• during an initial time period:
• receiving a set of contact information of a recipient designated for receiving an advertisement card comprising advertising content specified by a sender of the advertisement card from the sender;
• storing the set of contact information in a recipient profile, in a set of recipient profiles, generated for the recipient;
• and
• linking a first barcode printed on the advertisement card to the recipient profile, the first barcode comprising a pointer to a webpage;
• during a first time period succeeding the initial time period, in response to a first scan event initiated by the recipient:
• receiving a first request from a mobile device accessed by the recipient, the first request specifying the first barcode;
• modifying the webpage to generate a customized instance of the webpage based on the set of contact information stored in the recipient profile;
• triggering the mobile device to navigate to the customized instance of the webpage;
• accessing a set of device information of the mobile device recorded at the webpage;
• generating a first engagement metric representing recipient interactions with threshold advertisement card based on the first scan event;
• and
• storing the set of device information and the first engagement metric in the recipient profile;
• during a second time period succeeding the first time period:
• at a transceiver installed in a venue associated with the advertisement card:
• retrieving a device identifier of a first mobile device located within a threshold distance of the transceiver;
• rendering a second barcode on a display of the transceiver, the second barcode comprising a location identifier and the device identifier encrypted within the second barcode;
• and
• in response to a second scan event initiated by the recipient:
• receiving a second request from the first mobile device, the second request specifying the second barcode;
• triggering the first mobile device to navigate to an electronic document linked to the second barcode and comprising a prompt to enter a second set of contact information within the electronic document;
• in response to the second set of contact information corresponding to the first set of contact information stored in the recipient profile:
• linking the device identifier to the recipient profile;
• generating a second engagement metric based on the second scan event;
• and
• storing the second set of contact information and the second engagement metric in the recipient profile.