Conveying a reason for a call from a user device

A tangible, non-transitory, computer-readable medium having computer-executable instructions stored thereon that, when executed by a processor on a computer of a user device, cause the computer to perform a process comprising:

• determining a second device to participate in a call with a user of the user device and a reason for the call;
• transmitting a message to an intermediate service to inform the intermediate service about the second device, the user, and the reason for the call, wherein the intermediate service conveys the user and the reason for the call to the second device;
• and
• receiving the call initiated by the second device, wherein the second device is aware of the user and the reason for the call prior to initiating the call.

An apparatus, comprising:

• one or more network interfaces;
• a processor coupled to the one or more network interfaces and configured to execute one or more processes;
• and
• a memory configured to store a process that is executable by the processor, the process when executed on a user device, configured to:
• determine a second device to participate in a call with a user of the user device and a reason for the call;
• transmit a message to an intermediate service to inform the intermediate service about the second device, the user, and the reason for the call, wherein the intermediate service conveys the user and the reason for the call to the second device;
• and
• receive the call initiated by the second device, wherein the second device is aware of the user and the reason for the call prior to initiating the call.