Automatic resolution of the explore-exploit decision in omnichannel settings
AssigneeWalmart Apollo, LLC
InventorsAbhimanyu Mitra, Sinduja Subramaniam, Evren Korpeoglu, Kannan Achan
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Abstract
A method including tracking impression response data in response to online impressions of content elements displayed to users of a website. The method also can include performing a classification of the users based on the impression response data. The method additionally can include generating a webpage of the website to comprise a content element selected from among the content elements based on the classification of a user of the users. Other embodiments are described.
Claims20
A system comprising:
- one or more processors;
- and
- one or more non-transitory computer-readable media storing computing instructions that, when executed by the one or more processors, cause the one or more processors to perform:
- tracking impression response data in response to online impressions of content elements displayed to users of a website;
- performing a classification of the users based on the impression response data;
- and
- generating a webpage of the website to comprise a content element selected from among the content elements based on the classification of a user of the users.
A method being implemented via execution of computing instructions configured to run at one or more processors and stored at one or more non-transitory computer-readable media, the method comprising:
- tracking impression response data in response to online impressions of content elements displayed to users of a website;
- performing a classification of the users based on the impression response data;
- and
- generating a webpage of the website to comprise a content element selected from among the content elements based on the classification of a user of the users.
Dependencies are inferred from the claim text.