Method and system for conducting online retailing taking into account client characteristics

A method for conducting online retailing via a networked computer system, comprising the steps of:

• placement by the seller of an offer to sell a product with indication of open data on this product, containing at least its name and regular price;
• saving, by the seller, hidden data on the product, including its minimum acceptable price, which is equal to or less than the regular price of the product to the system;
• saving, by the seller, hidden data on his requirements for the buyer's individual characteristics to the system;
• saving at least one hidden scenario of testing the buyer to identify his individual characteristics to the system;
• selecting a product by the buyer and sending an offer to the seller to purchase the product at the price proposed by the buyer;
• the system select scenarios of testing the buyer;
• the system sends an offer to the buyer to take a test according to the selected test scenario;
• if the buyer accepts, the buyer is tested and test results are obtained by the system, identifying the degree of compliance of the buyer's individual characteristics with the seller's hidden requirements;
• the system converts the obtained test results into a monetary equivalent and sums this monetary equivalent with the price proposed by the buyer;
• the system compares the amount calculated in the previous step with the minimum acceptable price of the product;
• the system implements a transaction for the sale of the product at the price proposed by the buyer, if the calculated amount is not less than the minimum acceptable price of the product.