Initiating a workflow in a digital token transaction system based on a recognized activity in a customer relationship management system

A computer program product comprising a non-transitory computer readable medium bearing computer executable code that, when executing on one or more computing devices, performs the steps of:

• generating a set of digital tokens, wherein each digital token of the set of digital tokens is cryptographically linked to a respective virtual representation of a respective item;
• updating a cryptographic ledger with the set of digital tokens and respective ownership data of each respective digital token to indicate a respective owner of the respective digital token, the cryptographic ledger storing a plurality of addresses, wherein each respective address corresponds to a respective account of a respective owner and the respective ownership data is held in the respective account;
• configuring a set of customer relationship management (CRM) system activity monitoring application programming interfaces (APIs) to:
• monitor execution of workflows by the CRM system for a recognized activity associated with the set of digital tokens;
• and
• receive an indication of at least one of the set of digital tokens or the recognized activity from a digital token transaction platform that verifies ownership of each digital token of the set of digital tokens by inspection of at least one of a digital wallet or the cryptographic ledger;
• and
• configuring a set of workflow triggering application programming interfaces (APIs) to:
• receive information from the CRM system activity monitoring APIs when the activity associated with the set of digital tokens is recognized in a monitored workflow of the CRM system;
• and
• in response to receiving the information, initiate a workflow in the digital token transaction platform based on an aspect of the received information.

A method comprising:

• generating with a processor a set of digital tokens, wherein each digital token of the set of digital tokens is cryptographically linked to a respective virtual representation of a respective item;
• updating with the processor a cryptographic ledger with the set of digital tokens and respective ownership data of each respective digital token to indicate a respective owner of the respective digital token, the cryptographic ledger storing a plurality of addresses, wherein each respective address corresponds to a respective account of a respective owner and the respective ownership data is held in the respective account;
• configuring with the processor a set of customer relationship management (CRM) system activity monitoring application programming interfaces (APIs) to:
• monitor execution of workflows by the CRM system for a recognized activity associated with the set of digital tokens;
• and
• receive an indication of at least one of the set of digital tokens or the recognized activity from a digital token transaction platform that verifies ownership of each digital token of the set of digital tokens by inspection of at least one of a digital wallet or the cryptographic ledger;
• and
• configuring with the processor a set of workflow triggering application programming interfaces (APIs) to:
• receive information from the CRM system activity monitoring APIs when the activity associated with the set of digital tokens is recognized in a monitored workflow of the CRM system;
• and
• in response to receiving the information, initiate a workflow in the digital token transaction platform based on an aspect of the received information.