Method and apparatus for delayed impression prediction

A method comprising:

• receiving information indicating a bid request for one or more items of advertising inventory;
• determining, based on the received information, a plurality of features associated with the bid request;
• determining, based on the plurality of features and stored information, a likelihood that the bid request is a winning bid request and a likelihood that the bid request is associated with a delayed impression of the winning bid request;
• determining, based on the likelihood that the bid request is a winning bid request and the likelihood that the bid request is associated with a delayed impression of the winning bid request, remaining resources in an allocated budget for the bid request;
• and
• providing, for transmission to an advertising exchange, the bid request based on the remaining resources in the allocated budget to enable an advertiser to bid on an advertisement placement opportunity associated with the bid request.

A method comprising:

• receiving information indicating a bid request for one or more items of advertising inventory;
• determining, based on the received information, a plurality of features associated with the bid request;
• determining, based on the plurality of features and stored information, a likelihood that the bid request is a rejected bid request and a likelihood that the bid request is associated with a delayed impression of the rejected bid request;
• determining, based on the likelihood that the bid request is a rejected bid request and the likelihood that the bid request is associated with a delayed impression of the rejected bid request, remaining resources in an allocated budget for the bid request;
• and
• providing, for transmission to an advertising exchange, the bid request based on the remaining resources in the allocated budget to enable an advertiser to bid on an advertisement placement opportunity associated with the bid request.