Computer-readable recording medium, information processing method, and information processing apparatus

A distribution method executed by a computer, the method comprising:

• acquiring a video image in which an inside of a store in which each commodity product is arranged is captured;
• specifying a relationship between a plurality of persons who visit the inside of the store by analyzing the acquired video image in which the inside of the store is captured;
• grouping the plurality of persons when the specified relationship between the plurality of persons satisfies a predetermined condition;
• specifying, by analyzing the acquired video image in which the inside of the store is captured, a behavior exhibited with respect to the commodity product by each of the plurality of grouped persons;
• and
• associating the behavior exhibited with respect to the commodity product with a group to which the person who exhibits the behavior with respect to the commodity product belongs.

An information processing apparatus comprising:

• a memory;
• and
• a processor coupled to the memory and configured to:
• acquire a video image in which an inside of a store in which each commodity product is arranged is captured;
• specify a relationship between a plurality of persons who visit the inside of the store by analyzing the acquired video image in which the inside of the store is captured;
• group the plurality of persons when the specified relationship between the plurality of persons satisfies a predetermined condition;
• specify, by analyzing the acquired video image in which the inside of the store is captured, a behavior exhibited with respect to the commodity product by each of the plurality of grouped persons;
• and
• associate the behavior exhibited with respect to the commodity product with a group to which the person who exhibits the behavior with respect to the commodity product belongs.