Audience identification and interest determination from targeted topical activity system and method
AssigneeMarketChorus, Inc.
InventorsMatthew S. Sommer, Stephen Edmondson
Life of this patent
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AssigneeMarketChorus, Inc.
InventorsMatthew S. Sommer, Stephen Edmondson
Estimating the term…
A system for building sets of user devices communicatively connected to a communications network, having a common or related topical interest in items available via communications over the network by the user devices with an item server. The user devices, respectively, have respective network identifiers and each exhibits related topical activity of particular articles in a subnetwork of the communications network, for example, in a social communications network. A server communicatively connected to the subnetwork detects communicative interactions over the subnetwork of the user devices with the particular articles. The system includes a collector communicatively connected to the communications network for obtaining a group of articles from the server, an identifier communicatively connected to the collector, the identifier determines the particular articles as a subset of the group of articles, a query device communicatively connected to the identifier and the communications network, the query device communicates over the communications network with the subnetwork obtaining the respective network identifiers of the user devices, respectively, interactive with the particular articles through communications over the communications network, a generator communicatively connected to the query device, the generator derives a tag corresponding to the particular articles, and a reporter is communicatively connected to the generator for delivering the respective network identifiers of the user devices, respectively, interactive with the particular articles and the tag. A topical collection of articles serves as a proxy to communications devices having particular interests for use in targeted advertising.
1-26. (canceled).
A system for building sets of user devices communicatively connected to a computer network system, the user devices, respectively, having respective network identifiers and each exhibiting related topical activity of articles in a subnetwork of the computer network system detected by an article server communicatively connected to the computer network system, comprising:
A system for building sets of user devices communicatively connected to a communications network, the user devices, respectively, having respective network identifiers and each exhibiting related topical activity of particular articles in a subnetwork of the communications network detected by a server communicatively connected to the subnetwork, the server includes a group of articles, including the particular articles, comprising:
A method, comprising:
Dependencies are inferred from the claim text.