Methods, devices, and systems for embedding visual advertisements in video content

A non-transitory, machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:

• obtaining video content that comprises a plurality of frames;
• determining a viewpoint trajectory in response to detecting a change in viewpoint by a user in viewing the video content;
• monitoring, by an image sensor, a facial feature of the user to determine a visual focus of the user in relation to the video content;
• performing a first determination that a first region of a first frame of the plurality of frames comprises a determined high user attention region;
• during a presentation of the first frame, performing a second determination that the viewpoint has been adjusted to a second region of the first frame that comprises a determined low user attention region;
• identifying a particular portion of subsequent frames of the plurality of frames to insert a visual advertisement according to the viewpoint trajectory, according to the first determination, according to the second determination, and also according to the visual focus, wherein the particular portion of the subsequent frames corresponds to the second region of the first frame, and wherein a different portion of the subsequent frames corresponds to the first region of the first frame;
• and
• embedding the visual advertisement in the particular portion of the subsequent frames of the plurality of frames such that the visual advertisement is embedded in a determined low user attention region and not in a determined high user attention region, wherein the subsequent frames, including the different portion and the visual advertisement in the particular portion, are presented on a communication device associated with the user.

A method, comprising:

• obtaining, by a processing system including a processor, video content that comprises a plurality of frames;
• determining, by the processing system, a viewpoint trajectory in response to detecting a change in viewpoint by a user in viewing the video content;
• performing, by the processing system, a first determination that a first region of a first frame of the plurality of frames comprises a determined high user attention region;
• during a presentation of the first frame, performing, by the processing system, a second determination that the viewpoint has been adjusted to a second region of the first frame that comprises a determined low user attention region;
• identifying, by the processing system, a particular portion of subsequent frames of the plurality of frames to insert a visual advertisement according to the viewpoint trajectory, according to the first determination, and also according to the second determination, wherein the particular portion of the subsequent frames corresponds to the second region of the first frame, and wherein a different portion of the subsequent frames corresponds to the first region of the first frame;
• and
• embedding, by the processing system, the visual advertisement in the particular portion of the subsequent frames of the plurality of frames such that the visual advertisement is embedded in a determined low user attention region and not in a determined high user attention region, wherein the subsequent frames, including the different portion and the visual advertisement in the particular portion, are presented on a communication device associated with the user.