Promotion planning for managing allocation of inventory mix utilizing an optimization framework

A system, comprising:

• a memory for storing instructions;
• and
• a processor configured to execute the instructions, and based on the executed instructions, the processor is further configured to:
• generate a plurality of values associated with a promotion impact measure for each of a plurality of promotional campaigns based on historical data and an expected audience;
• determine a number of inventory units for each of the plurality of promotional campaigns that corresponds to a promotion inventory utilization type, based on a difference in an estimated demand value for the inventory units for a specified duration for a scatter inventory utilization type and a current value of actual demand units for the scatter inventory utilization type for the specified duration and at least a gross sum of the plurality of values associated with the promotion impact measure for each of the plurality of promotional campaigns for a defined number of weeks of each of the plurality of promotional campaigns and a plurality of constraints,
• wherein one or more specified durations until an end of a specified upcoming time-frame comprises the specified duration for the scatter inventory utilization type;
• allocate inventory units from a defined amount of inventory units among each inventory utilization type based on the number of inventory units for each of the plurality of promotional campaigns to meet a plurality of defined parameters for the defined amount of inventory units for the one or more specified durations until the end of the specified upcoming time-frame;
• and
• distribute, by the processor, content via a channel based on the allocated inventory units.

A non-transitory computer-readable medium having stored thereon, computer-implemented instructions for causing at least one processor to execute operations, the operations comprising:

• generating a plurality of values associated with a promotion impact measure for each of a plurality of promotional campaigns based on historical data and an expected audience;
• determining a number of inventory units for each of the plurality of promotional campaigns that corresponds to a promotion inventory utilization type, based on a difference in an estimated demand value for the inventory units for a specified duration for a scatter inventory utilization type and a current value of actual demand units for the scatter inventory utilization type for the specified duration and at least a gross sum of the plurality of values associated with the promotion impact measure for each of the plurality of promotional campaigns for a defined number of weeks of each of the plurality of promotional campaigns and a plurality of constraints,
• wherein one or more specified durations until an end of a specified upcoming time-frame comprises the specified duration for the scatter inventory utilization type;
• allocating inventory units from a defined amount of inventory units among each inventory utilization type based on the number of inventory units for each of the plurality of promotional campaigns to meet a plurality of defined parameters for the defined amount of inventory units for the one or more specified durations until the end of the specified upcoming time-frame;
• and
• distributing content via a channel based on the allocated inventory units.