Back to results
US 2023/0069253 A1Published application
Subsequent look media presentation on a playing device
AssigneePenthera Partners, Inc.
InventorsJoshua PRESSNELL, Scott Halpert, Brian Kline
Life of this patent
Estimating the term…
Abstract
In general, in an aspect, second look advertising is enabled. During an original advertisement selection process at a network infrastructure, original-selection advertisements are selected for play back with a streaming format video on a viewer device. After the original advertisement selection process, the streaming format video is presented on the viewer device together with advertisements that are provided by a helper process and can include the original-selection advertisements or other advertisements or both.
Claims22
A method comprising
- receiving a request for a manifest;
- forwarding the request to a server,
- receiving the manifest, the manifest identifying a set of media segments;
- obtaining an alternative URL corresponding to an alternative media segment and/or obtaining the alternative media segment;
- receiving from a requestor a request for a first single one of said media segments identified in the manifest;
- in response to the request for said first single media segment, providing to the requestor at least one of:
- (i) a redirect message comprising the alternative URL corresponding to the alternative media segment, wherein the redirect message is configured to trigger a receiver of the redirect message to use the alternative URL corresponding to the alternative media segment to retrieve the alternative media segment or (ii) a response message comprising the alternative media segment, wherein said alternative media segment is not identical to said requested first single media segment;
- receiving from the requestor a request for a second single one of said media segments identified in the manifest;
- and
- in response to the request for said second single media segment, providing to the requestor at least one of:
- (i) a redirect message comprising a URL corresponding to the first single media segment, wherein the redirect message is configured to trigger a receiver of the redirect message to use the URL corresponding to the first single media segment to retrieve the first single media segment or (ii) a response message comprising the first single media segment, wherein said first single media segment is not identical to said requested second single media segment.
8 more elements
A method comprising:
- receiving from a requestor a request for a single media segment of a media item comprising a plurality of media segments;
- obtaining an alternative URL corresponding to an alternative media segment and/or obtaining the alternative media segment, wherein the alternative media segment is not identical to the requested first single media segment;
- providing to the requestor a response to the request for said single media segment, wherein the response to the request for said single media segment is:
- (i) a redirect message comprising the alternative URL corresponding to the alternative media segment, wherein the redirect message is configured to trigger a receiver of the redirect message to use the alternative URL corresponding to the alternative media segment to retrieve the alternative media segment or (ii) a message comprising the alternative media segment but not comprising the requested media segment;
- after receiving from the requestor the request for the single media segment, receiving from the requestor a request for a second single media segment of the media item, wherein the second media segment is not identical to the first requested single media segment;
- and
- providing to the requestor a response to the request for said second single media segment, wherein the response to the request for said second single media segment is:
- (i) a redirect message comprising a URL corresponding to said first requested single media segment, wherein the redirect message is configured to trigger a receiver of the redirect message to use the URL corresponding to said first requested first single media segment to retrieve said first requested single media segment or (ii) a message comprising said first requested single media segment but not comprising the second single media segment.
5 more elements
Dependencies are inferred from the claim text.