Location-based messaging

A method for location-based messaging, comprising:

• receiving, by a system, exchange data that includes a credential for an exchange and an indication of an entity associated with the exchange;
• determining, by the system, that an entity location, associated with the entity and the exchange, is within a threshold distance of a target location included in a set of target locations;
• determining, by the system, a baseline location associated with a user that is associated with the credential, wherein the baseline location is different from the entity location;
• determining, by the system, that the baseline location is outside of a threshold proximity of all target locations included in the set of target locations;
• and
• transmitting, by the system and to a user device associated with the user, a message that includes an indication of the target location based on determining that the entity location is within the threshold distance of the target location and based on determining that the baseline location is outside of the threshold proximity of all target locations included in the set of target locations.

A non-transitory computer-readable medium storing a set of instructions for location-based messaging, the set of instructions comprising:

• one or more instructions that, when executed by one or more processors of a system, cause the system to:
• receive exchange data that includes a credential for an exchange and an indication of an entity location associated with the exchange;
• determine that a distance between the entity location and a target location, included in a set of target locations, is less than or equal to a threshold;
• determine a baseline location associated with the credential;
• determine that the baseline location is outside of a threshold proximity of all target locations included in the set of target locations;
• and
• transmit, using contact information associated with the credential, a message that identifies the target location based on determining that the distance between the entity location and the target location is less than or equal to the threshold and based on determining that the baseline location is outside of the threshold proximity of all target locations included in the set of target locations.