Real-time fully automated incentive-to-needs matching and delivery

A point of sale computing system comprising:

• an application programming interface (API);
• one or more processors;
• and
• memory storing instructions that, when executed by the one or more processors, cause the point of sale computing system to perform:
• generating, via the API, an asset ontology, wherein the asset ontology comprises a weighted node graph including one or more asset nodes, one or more non-asset nodes, and a plurality of weighted links between a particular asset node of the one or more asset nodes and a particular non-asset node of the one or more non-asset nodes;
• obtaining, via the API, current transaction information associated with a current transaction, the current transaction information being obtained in response to the current transaction being processed by the point of sale computing system;
• updating, via the API in response to the obtaining the current transaction information, a subscriber profile of a plurality of different subscriber profiles based on the current transaction information;
• selecting, via the API in response to the updating the subscriber profile, one or more subscriber roles based on the updated subscriber profile, the one or more subscriber roles being dynamically generated based on a threshold number of subscriber profiles of the plurality of different subscriber profiles having similar subscriber profile values;
• identifying, via the API in response to the selecting the one or more subscriber roles, one or more assets based on the one or more subscriber roles and the asset ontology;
• dynamically generating, via the API in response to the identifying the one or more assets, one or more incentives based on the one or more assets;
• providing, via the API in response to the dynamically generating one or more incentives, the one or more incentives to a subscriber system, thereby causing the subscriber system to present the one or more incentives at substantially a same time as the current transaction is processed by the point of sale computing system;
• progressively updating, based on subsequent transaction information, the asset ontology to include a plurality of new nodes, a plurality of new links, and a plurality of modified link weights between the particular asset node of the one or more asset nodes and the particular non-asset node of the one or more non-asset nodes.