Prediction apparatus, prediction method, and prediction program

A prediction apparatus comprising:

• a storage unit that stores broadcast contact information indicating a degree of contact from receivers for each of a plurality of pieces of broadcast information broadcasted by a broadcast medium;
• a calculation unit that calculates at least two or more statistics of a first statistic, a second statistic and a third statistic;
• and
• a prediction unit that determines predicted contact information indicating a degree of contact from receivers for broadcasting-scheduled broadcast information based on the at least two or more statistics,
• wherein the first statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted on a plurality of days immediately near a scheduled broadcasting date on which the broadcasting-scheduled broadcast information is to be broadcasted among the plurality of pieces of broadcast information broadcasted by the broadcast medium,
• the second statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted on a plurality of days immediately near the scheduled broadcasting date, which correspond to the same day of week as a day of week of the scheduled broadcasting date among the plurality of pieces of broadcast information broadcasted by the broadcast medium, and
• the third statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted in the same time zone on a plurality of days immediately near the scheduled broadcasting date, which correspond to the same day of week as a day of week of the scheduled broadcasting date, among the plurality of pieces of broadcast information broadcasted by the broadcast medium.

A prediction method comprising:

• by a computer,
• calculating at least two or more statistics of a first statistic, a second statistic and a third statistic based on broadcast contact information indicating a degree of contact from receivers for each of a plurality of pieces of broadcast information broadcasted by a broadcast medium;
• and
• determining predicted contact information indicating a degree of contact from receivers for broadcasting-scheduled broadcast information based on the at least two or more statistics,
• wherein the first statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted on a plurality of days immediately near a scheduled broadcasting date on which the broadcasting-scheduled broadcast information is to be broadcasted among the plurality of pieces of broadcast information broadcasted by the broadcast medium,
• the second statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted on a plurality of days immediately near the scheduled broadcasting date, which correspond to the same day of week as a day of week of the scheduled broadcasting date, among the plurality of pieces of broadcast information broadcasted by the broadcast medium, and
• the third statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted in the same time zone on a plurality of days immediately near the scheduled broadcasting date, which correspond to the same day of week as a day of week of the scheduled broadcasting date, among the plurality of pieces of broadcast information broadcasted by the broadcast medium.

A computer-readable medium containing a prediction program for a computer, the prediction program causing the computer to execute a process comprising:

• calculating at least two or more statistics of a first statistic, a second statistic and a third statistic based on broadcast contact information indicating a degree of contact from receivers for each of a plurality of pieces of broadcast information broadcasted by a broadcast medium;
• and
• determining predicted contact information indicating a degree of contact from receivers for broadcasting-scheduled broadcast information based on the at least two or more statistics,
• wherein the first statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted on a plurality of days immediately near a scheduled broadcasting date on which the broadcasting-scheduled broadcast information is to be broadcasted among the plurality of pieces of broadcast information broadcasted by the broadcast medium,
• the second statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted on a plurality of days immediately near the scheduled broadcasting date, which correspond to the same day of week as a day of week of the scheduled broadcasting date, among the plurality of pieces of broadcast information broadcasted by the broadcast medium, and
• the third statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted in the same time zone on a plurality of days immediately near the scheduled broadcasting date, which correspond to the same day of week as a day of week of the scheduled broadcasting date, among the plurality of pieces of broadcast information broadcasted by the broadcast medium.

A prediction apparatus comprising:

• a storage unit that stores calendar information including a national holiday and broadcast contact information indicating a degree of contact from receivers for each of a plurality of pieces of broadcast information broadcasted by a broadcast medium;
• a calculation unit that excludes broadcast contact information of pieces of broadcast information broadcasted on the national holiday from the broadcast contact information of each of the plurality of pieces of broadcast information broadcasted by the broadcast medium and calculates at least two or more statistics of a first statistic, a second statistic and a third statistic based on remaining broadcast contact information;
• and
• a prediction unit that determines predicted contact information indicating a degree of contact from receivers for broadcasting-scheduled broadcast information based on the at least two statistics,
• wherein the first statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted on a plurality of days immediately near a scheduled broadcasting date on which the broadcasting-scheduled broadcast information is to be broadcasted among a plurality of pieces of broadcast information corresponding to the remaining broadcast contact information,
• the second statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted on a plurality of days immediately near the scheduled broadcasting date, which correspond to the same day of week as a day of week of the scheduled broadcasting date, among a plurality of pieces of broadcast information corresponding to the remaining broadcast contact information, and
• the third statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted in the same time zone on a plurality of days immediately near the scheduled broadcasting date, which correspond to the same day of week as a day of week of the scheduled broadcasting date, among a plurality of pieces of broadcast information corresponding to the remaining broadcast contact information.

A prediction method comprising:

• by a computer,
• excluding broadcast contact information of pieces of broadcast information broadcasted on a national holiday indicated by calendar information from broadcast contact information indicating a degree of contact from receivers for each of a plurality of pieces of broadcast information broadcasted by a broadcast medium;
• calculating at least two or more statistics of a first statistic, a second statistic and a third statistic based on remaining broadcast contact information;
• and
• determining predicted contact information indicating a degree of contact from receivers for broadcasting-scheduled broadcast information based on the at least two statistics,
• wherein the first statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted on a plurality of days immediately near a scheduled broadcasting date on which the broadcasting-scheduled broadcast information is to be broadcasted among a plurality of pieces of broadcast information corresponding to the remaining broadcast contact information,
• the second statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted on a plurality of days immediately near the scheduled broadcasting date, which correspond to the same day of week as a day of week of the scheduled broadcasting date, among a plurality of pieces of broadcast information corresponding to the remaining broadcast contact information, and
• the third statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted in the same time zone on a plurality of days immediately near the scheduled broadcasting date, which correspond to the same day of week as a day of week of the scheduled broadcasting date, among a plurality of pieces of broadcast information corresponding to the remaining broadcast contact information.

A computer-readable medium containing a prediction program for a computer, the prediction program causing the computer to execute a process comprising:

• excluding broadcast contact information of pieces of broadcast information broadcasted on national a holiday indicated by calendar information from broadcast contact information indicating a degree of contact from receivers for each of a plurality of pieces of broadcast information broadcasted by a broadcast medium;
• calculating at least two or more statistics of a first statistic, a second statistic and a third statistic based on the remaining broadcast contact information;
• and
• determining predicted contact information indicating a degree of contact from receivers for broadcasting-scheduled broadcast information based on the at least two statistics,
• wherein the first statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted on a plurality of days immediately near a scheduled broadcasting date on which the broadcasting-scheduled broadcast information is to be broadcasted among a plurality of pieces of broadcast information corresponding to the remaining broadcast contact information,
• the second statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted on a plurality of days immediately near the scheduled broadcasting date, which correspond to the same day of week as a day of week of the scheduled broadcasting date, among a plurality of pieces of broadcast information corresponding to the remaining broadcast contact information, and
• the third statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted in the same time zone on a plurality of days immediately near the scheduled broadcasting date, which correspond to the same day of week as a day of week of the scheduled broadcasting date, among a plurality of pieces of broadcast information corresponding to the remaining broadcast contact information.

A prediction apparatus comprising:

• a storage unit that stores calendar information including a plurality of days of week and broadcast contact information indicating a degree of contact from receivers for each of a plurality of pieces of broadcast information broadcasted by a broadcast medium on broadcasting dates including the plurality of days of week;
• a calculation unit that extracts broadcast contact information of pieces of broadcast information broadcasted on a prescribed day of week among the plurality of days of week from the broadcast contact information of each of the plurality of pieces of broadcast information broadcasted by the broadcast medium and calculates a first statistic and a second statistic based on extracted broadcast contact information;
• and
• a prediction unit that determines predicted contact information indicating a degree of contact from receivers for broadcasting-scheduled broadcast information to be broadcasted on the prescribed day of week based on the first statistic and the second statistic,
• wherein the first statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted on a plurality of days immediately near a scheduled broadcasting date on which the broadcasting-scheduled broadcast information is to be broadcasted among the pieces of broadcast information broadcasted on the prescribed day of week, and
• the second statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted in the same time zone on a plurality of days immediately near the scheduled broadcasting date among the pieces of broadcast information broadcasted on the prescribed day of week.

A prediction method comprising:

• by a computer,
• extracting broadcast contact information of pieces of broadcast information broadcasted on a prescribed day of week among a plurality of days of week indicated by calendar information from broadcast contact information indicating a degree of contact from receivers for each of a plurality of pieces of broadcast information broadcasted by a broadcast medium on broadcasting dates including the plurality of days of week;
• calculating a first statistic and a second statistic based on extracted broadcast contact information;
• and
• determining predicted contact information indicating a degree of contact from receivers for broadcasting-scheduled broadcast information to be broadcasted on the prescribed day of week based on the first statistic and the second statistic,
• wherein the first statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted on a plurality of days immediately near a scheduled broadcasting date on which the broadcasting-scheduled broadcast information is to be broadcasted among the pieces of broadcast information broadcasted on the prescribed day of week, and
• the second statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted in the same time zone on a plurality of days immediately near the scheduled broadcasting date among the pieces of broadcast information broadcasted on the prescribed day of week.

A computer-readable medium containing a prediction program for a computer, the prediction program causing the computer to execute a process comprising:

• extracting broadcast contact information of pieces of broadcast information broadcasted on a prescribed day of week among a plurality of days of week indicated by calendar information from broadcast contact information indicating a degree of contact from receivers for each of a plurality of pieces of broadcast information broadcasted by a broadcast medium on broadcasting dates including the plurality of days of week;
• calculating a first statistic and a second statistic based on extracted broadcast contact information;
• and
• determining predicted contact information indicating a degree of contact from receivers for broadcasting-scheduled broadcast information to be broadcasted on the prescribed day of week based on the first statistic and the second statistic,
• wherein the first statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted on a plurality of days immediately near a scheduled broadcasting date on which the broadcasting-scheduled broadcast information is to be broadcasted among the pieces of broadcast information broadcasted on the prescribed day of week, and
• the second statistic indicates a moving average of broadcast contact information of each of a plurality of pieces of broadcast information broadcasted in the same time zone on a plurality of days immediately near the scheduled broadcasting date among the pieces of broadcast information broadcasted on the prescribed day of week.

A prediction apparatus comprising:

• a storage unit that stores broadcast contact information indicating a degree of contact from receivers for each of a plurality of pieces of broadcast information broadcasted by a broadcast medium and weather forecast information indicating a weather and a probability of precipitation at each time of a scheduled broadcasting date on which broadcasting-scheduled broadcast information is to be broadcasted;
• an estimation unit that estimates an amount of precipitation at each time of the scheduled broadcasting date from the weather and the probability of precipitation at each time of the scheduled broadcasting date by using a weather correction model generated by machine learning on weather forecast information to be learned;
• and
• a prediction unit that determines predicted contact information indicating a degree of contact from receivers for the broadcasting-scheduled broadcast information based on the broadcast contact information of each of the plurality of pieces of broadcast information and the amount of precipitation at each time of the scheduled broadcasting date.

A prediction method comprising:

• by a computer,
• estimating an amount of precipitation at each time of a scheduled broadcasting date on which broadcasting-scheduled broadcast information is to be broadcasted by using a weather correction model generated by machine learning on weather forecast information to be learned, from weather forecast information indicating a weather and a probability of precipitation at each time of the scheduled broadcasting date;
• and
• determining predicted contact information indicating a degree of contact from receivers for the broadcasting-scheduled broadcast information based on broadcast contact information indicating a degree of contact from receivers for each of a plurality of pieces of broadcast information broadcasted by a broadcast medium and the amount of precipitation at each time of the scheduled broadcasting date.