Information-providing system

An information providing system comprising:

• a wearing data acquisition part configured to acquire wearing data indicating that a user has worn a fashion item;
• a wearing history storage part configured to store a wearing history based on the wearing data;
• an information providing part configured to provide the user with information, based on the wearing history;
• and
• a merchandise information storage part configured to store information of a merchandise item that is the fashion item, wherein
• the information providing part suggests the merchandise item, based on the wearing history,
• the information providing part suggests a merchandise item having a similar feature to an item of either a large number of wearing times or a high wearing frequency in the wearing history and a merchandise item having a dissimilar feature, and
• the information providing part suggests the merchandise item, based on a suggestion ratio between similar merchandise items and dissimilar merchandise items set for the every user.