US 2023/0058770 A1 · INSIGHT CAPTURING ENGINE IN A DATA ANALYTICS SYSTEM

Abstract

Methods, systems, and computer storage media for providing an insight capturing interface of an insight capturing engine in a data analytics system. The insight capturing interface refers to an interaction mechanism for capturing and aggregating answers from users. The responses are used to generate, identify, derive insights (e.g., relationship information) that correspond to features (e.g., user features, product features) associated with the responses. The insight capturing interface operates with the insight capturing engine to sequentially generate a combination of interface elements for retrieving the responses. In particular, the insight capturing engine operates to provide a survey (e.g., a perpetual survey) in which users continuously prompted with a pair of products to capture their insights, where the insights support generating inference models. For example, the survey can ask them to select one out of two offered products that has a greater commercial potential or attractiveness and rank them against each other.

Claims20

Dependent claims

A computerized system comprising:

one or more computer processors;
and
computer memory storing computer-useable instructions that, when used by the one or more computer processors, cause the one or more computer processors to perform operations comprising:
accessing, at an insight capturing engine, captured insight data associated with an insight capturing interface for aggregating the captured insight data comprising responses from a plurality of users, wherein the responses are associated with a product and product-pair questions corresponding to the product;
based on the captured insight data, generating forecasting machine learning training data, wherein the forecasting machine learning training data is generated based on responses of corresponding to the product-pair questions;
based on the forecasting machine learning training data, training a forecasting machine learning model, wherein training the forecasting machine learning model comprises evaluating user scores and products scores that are computed based on the responses corresponding to a user;
and
using the forecasting machine learning model, generating a forecast recommendation for one or more products.

5 more elements

Dependencies are inferred from the claim text.

Insight capturing engine in a data analytics system

Life of this patent

Insight capturing engine in a data analytics system

Life of this patent

Abstract

Claims20