Techniques for adapting video game assets based on an aggregated measure of social media interaction and related systems and methods

A computer-implemented method of adapting a video game based on social media interaction, the method comprising using at least one computer hardware processor to perform:

• sending, to a computing device associated with a social media platform, instructions to create a social media post in a social media platform, the social media post comprising at least one piece of multimedia content relating to a video game, the at least one piece of multimedia content produced by a player of the video game;
• receiving, from the computing device, data indicative of user interaction with the social media post, wherein the user interaction with the social media post comprises an action tracked by the social media platform;
• and
• determining a score for the player based at least in part on a type of the action tracked by the social media platform indicated by the received data, wherein the type is one of a plurality of different types of possible interactions with the social media post.

An apparatus for adapting a video game based on social media interaction, the apparatus comprising a processor in communication with a memory, the processor being configured to execute instructions stored in the memory that cause the processor to perform:

• sending, to a computing device associated with a social media platform, instructions to create a social media post in a social media platform, the social media post comprising at least one piece of multimedia content relating to a video game, the at least one piece of multimedia content produced by a player of the video game;
• receiving, from the computing device, data indicative of user interaction with the social media post, wherein the user interaction with the social media post comprises an action tracked by the social media platform;
• and
• determining a score for the player based at least in part on a type of the action tracked by the social media platform indicated by the received data, wherein the type is one of a plurality of different types of possible interactions with the social media post.

At least one non-transitory computer-readable storage medium storing processor-executable instructions that, when executed by at least one computer hardware processor, cause the at least one computer hardware processor to perform the acts of:

• sending, to a computing device associated with a social media platform, instructions to create a social media post in a social media platform, the social media post comprising at least one piece of multimedia content relating to a video game, the at least one piece of multimedia content produced by a player of the video game;
• receiving, from the computing device, data indicative of user interaction with the social media post, wherein the user interaction with the social media post comprises an action tracked by the social media platform;
• and
• determining a score for the player based at least in part on a type of the action tracked by the social media platform indicated by the received data, wherein the type is one of a plurality of different types of possible interactions with the social media post.