Systems and methods for determining and displaying optimal associations of data items

A system comprising:

• a data store configured to store computer-executable instructions;
• and
• a processor in communication with the data store, wherein the computer-executable instructions, when executed by the processor, configure the processor to perform operations including:
• accessing first data identifying a plurality of segments of consumers of media content;
• accessing second data identifying a plurality of consumers of media content, wherein individual consumers in the plurality of consumers of media content consumed a content item from a specified source;
• determining, based at least in part on the plurality of segments of consumers and the plurality of consumers, a degree of association between individual content items and a characteristic associated with each consumer in a first segment of consumers;
• and
• causing display of a user interface that enables selection of one or more characteristics associated with consumers, wherein the user interface includes the degree of association between the selected one or more characteristics and one or more content items.