Philanthropy-Driven Social Media System and Related Method

A method for use by a social media system including a processing hardware, and a system memory storing a software code, the method comprising:

• receiving, by the software code executed by the processing hardware, beneficiary data identifying an entity selected by a system user to be a recipient of a donation;
• obtaining, by the software code executed by the processing hardware, a user profile of the system user;
• verifying, by the software code executed by the processing hardware and using the beneficiary data, that the selected entity is a qualified charitable entity;
• determining, by the software code executed by the processing hardware in response to verifying, and using the user profile and the beneficiary data, one or more candidate contributors of the donation;
• identifying, by the software code executed by the processing hardware and using the beneficiary data and a data source accessible via a communication network, one or more influencers to promote the donation;
• obtaining, by the software code executed by the processing hardware from at least one of the identified one or more influencers, an endorsement of the donation;
• issuing, by the software code executed by the processing hardware and using the beneficiary data and the endorsement, a challenge to each of the one or more candidate contributors to contribute the donation;
• and
• informing the selected entity, by the software code executed by the processing hardware in response to receiving an acceptance of the challenge from at least one of the one or more candidate contributors, of the donation.