An advertisement service system for determining a priority for each advertisement by using a reference area and tags, the advertisement service system providing the advertisements and comprising:
- a service provision server (100) configured to receive advertisement requests from a local device (200), and provide the advertisements to the local device (200),
- wherein the service provision server (100) comprises:
- a database module (110) configured to receive and store inputs of content to be displayed as the advertisements and the reference areas independent of a location of an advertiser;
- a tag setting module (120) configured to set the tags in the advertisements;
- an extra point granting module (130) configured to grant extra points to the respective tags, and change the extra points granted according to change criteria different from each other for each tag;
- a priority setting module (140) configured to set priorities of the advertisements according to the reference areas and the extra points granted to the respective tags of the advertisements stored in the database module (110) on the basis of the location specified by location information of the local device (200);
- and
- an advertisement provision module (150) configured to arrange the advertisements stored in the database module (110) according to the priorities set by the priority setting module (140) and provide the advertisements to the local device (200),
- wherein the change criteria are preset according to characteristics of the tags,
- the extra point granting module (130) changes the extra points according to the change criteria in which the extra points are set differently from each other according to each round of exposure or time of the advertisements,
- the priority setting module (140) sets the priorities of the advertisements in which the reference areas of the advertisements stored in the database module (110) include the location specified by the location information of the local device (200) to be higher than the priorities of the advertisements in which the reference areas of the advertisements stored in the database module (110) do not include the location specified by the location information of the local device (200), and
- the priority setting module (140) sets the priorities of the advertisements according to the extra points granted to the respective tags set in the advertisements when the reference areas of the advertisements stored in the database module (110) include the location specified by the location information of the local device (200).