Method of providing content and advertisement customized to a passenger, and a server performing the same

An advertisement providing method for providing a content and advertisement to a passenger of a vehicle, the advertisement providing method comprising:

• receiving, by a server, passenger information about a passenger from a user terminal of a passenger in a vehicle;
• receiving, by the server, fellow passenger information about a fellow passenger in the vehicle from the user terminal;
• determining, by the server, a passenger preference based on the passenger information, and determining a fellow passenger preference based on the fellow passenger information, selecting a plurality of pieces of content information based on the determined passenger preference and fellow passenger preference to create a first content information group, and selecting a plurality of pieces of advertisement information to create a first advertisement information group;
• calculating, by the server, an estimated travel time for the vehicle to arrive at a destination based on the passenger information by the server;
• selecting, by the server based on the estimated travel time, a plurality of pieces of content information from the first content information group such that a sum of replay time periods of a plurality of pieces of content information and a plurality of pieces of advertisement information of from the first advertisement information group is equal to the estimated travel time, selecting a plurality of pieces of advertisement information, and creating at least one common playlist by combining a plurality of pieces of selected content information and a plurality of pieces of selected advertisement information;
• and
• transmitting the created common playlist to a passenger terminal positioned in the vehicle by the server.

An advertisement providing server for providing a content and advertisement to a passenger of a vehicle, the advertisement providing server comprising:

• a communication unit configured to receive passenger information about a passenger from a user terminal of the passenger in the vehicle and a controller,
• wherein the controller is configured to:
• determine a passenger preference based on the passenger information and select a plurality of pieces of content information and a plurality of pieces of advertisement information based on the determined passenger preference,
• calculate an estimated travel time for the vehicle to arrive at a destination based on the passenger information,
• create, based on the estimated travel time, at least one playlist including at least one of selected pieces of content information or selected pieces of advertisement information, such that a sum of replay time periods of the at least one of selected pieces of content information or selected pieces of advertisement information is at least equal to the estimated travel time;
• and
• transmit the created playlist to the user terminal located in the vehicle by the communication unit.

An advertisement providing server for providing a content and advertisement to a passenger boarding a vehicle, the advertisement providing server comprising:

• a communication unit configured to receive passenger information about a passenger from a user terminal of the passenger in the vehicle and a controller,
• wherein the controller is configured to:
• receive fellow passenger information about a fellow passenger in the vehicle from the user terminal,
• determine a passenger preference based on the passenger information, select a plurality of pieces of content information to create a first content information group based on the determined passenger preference and a fellow passenger preference, select a plurality of pieces of advertisement information to create a first advertisement information group,
• calculate an estimated travel time for the vehicle to arrive at a destination based on the passenger information,
• select a plurality of pieces of content information from the first content information group and a plurality of pieces of advertisement information from the first advertisement information group so that a total sum of a replay time of a plurality of pieces of content information and a plurality of pieces of advertisement information matches with the estimated travel time, create at least one common playlist by combining a plurality of pieces of selected content information and a plurality of pieces of selected advertisement information, and
• transmit the created common playlist to the user terminal positioned in the vehicle through the communication unit.