US 2023/0055780 A1Published application

Method and system for targeted consumer engagement using serialized products

AssigneeKezzler AS

InventorMagnar LØKEN

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Abstract

A computer implemented consumer engagement system for managing a campaign offer includes a computer implemented consumer engagement system; and a pool of unique codes related to code marked product items, the code marked product items being associated with a campaign offer of a campaign in the consumer engagement system. The consumer engagement system is arranged to manage at least one geolocation condition, and to deliver a campaign participation invitation to a potential qualifiable recipient, wherein the potentially qualifiable recipient in order to become a qualified recipient for receiving the campaign offer, must meet the following qualification criteria: (a) a pool criterium: the system receiving a unique product code marked on a product item from the recipient, the code being determined to be amongst the pool of unique codes; (b) a time criterium: that the consumer sends his participation request (or accepts an invitation) to participate at a point of time within a first time period defined in the campaign; and a geolocation condition criterium: receiving proof or indications from the recipient being present and having a position within a geolocation. The consumer engagement system is further arranged for, the qualifiable recipient, after receiving a campaign participation invitation, to receive from said qualifiable recipient a participation request, i.e. accept said campaign participation invitation. The consumer engagement system is further arranged to check whether the potentially qualifiable consumer thus fulfills criteria (a), (b), and (c), thus becoming a qualified recipient, thus fulfilling (d) an execution list criterium: wherein the recipient is registered on an execution list to receive said campaign offer.

Claims12

Dependent claims

A computer implemented consumer engagement system (100) for managing a campaign offer (303), comprising:

a computer implemented consumer engagement system (100);
and
a pool (404) of unique codes (401) related to code marked product items (402), the code marked product items being associated with a campaign offer (303) of a campaign (306) in said consumer engagement system (100),
wherein said consumer engagement system (100) is arranged to manage at least one geolocation condition (600), and to deliver a campaign participation invitation (305) to a potential qualifiable recipient (201), wherein said potentially qualifiable recipient (201) in order to become a qualified recipient (202) for receiving said campaign offer (303), must meet the following qualification criteria:
(a) a pool criterium (400):
said system receiving a unique product code (401) marked on a product item (402) from said recipient (201, 202), said code (401) being determined to be amongst said pool (404) of unique codes (401);
(b) a time criterium (500):
that the consumer (200) sends his participation request (301), or accepts an invitation to participate at a point of time (508) within a first time period (506) defined in the campaign (306);
and
(c) a geolocation condition (600) criterium:
receiving proof or indications from the recipient (201, 202) being present and having a position (602) within a geolocation (601),
wherein said consumer engagement system is further arranged for, said qualifiable recipient (201), after receiving a campaign participation invitation (305), to receive from said qualifiable recipient (201) a participation request (301), or to accept said campaign participation invitation (305), and
wherein said consumer engagement system is further arranged to check whether the potentially qualifiable consumer (201) thus fulfills criteria (a), (b), and (c), thus becoming a qualified recipient (202), thus fulfilling:
(d) an execution list criterium (700):
wherein the recipient (201, 202) is registered on an execution list (710) to receive said campaign offer (303).

12 more elements

A computer implemented consumer engagement method for managing a campaign offer (303), comprising, in a computer implemented consumer engagement system (100), the steps of:

establishing a pool (404) of unique codes (401) related to code marked product items (402) associated with a campaign offer (303) of a campaign (306) n said consumer engagement system (100);
and
establishing in said consumer engagement system (100) the following qualification criteria (400, 500, 600) for a potentially qualifiable recipient (201):
(a) a pool criterium (400):
whether a submitted code (403) is in said pool (404) of unique codes (401);
(b) a time criterium (500):
whether the qualifiable recipient (201) sends a participation request (301) or accepts an invitation by submitting the participation request (301) within a first time period (506) defined in the campaign (306);
and
(c) a geolocation (600) criterium:
whether the potentially qualifiable recipient (201) provides a position (602) which is within a geolocation (601),
wherein said consumer engagement system (100) provides a campaign participation invitation (305) to said potentially qualifiable recipient (201),
wherein said consumer engagement system (100) receives a participation request (301) from said potentially qualifiable recipient (201) having been given said campaign participation invitation (305) in order to become a qualified recipient (202);
wherein said participation request (301) comprises:
a code (403) read from an item;
a point of time (508) for submitting the request (301);
and
a position (602) of said potentially qualifiable recipient (201), and
wherein if said consumer engagement system (100) determines said potentially qualifiable recipient (201) meets said qualification criteria (400, 500, 600), the method further comprises the steps of:
determining said potentially qualifiable recipient (201) to fulfil an execution list criterium (700) and be a qualified recipient (202) to enter an execution list (710) to receive the campaign offer (303);
and
delivering said campaign offer (303) to said qualified recipient (202).

18 more elements

Dependencies are inferred from the claim text.

Facts

Application: 17/574,352Filed 12 Jan 2022
Priority: NO 2021101123 Aug 2021
Published: 23 Feb 2023
Term ends: Not estimatedThe source records don’t support an estimate.

Classification4 codes

G06Q 30/0258
User requested: registration
G06Q 30/0212
Discounts or incentives, e.g. coupons or rebates: chance discounts or incentives
G06Q 30/0252
Targeted advertisements: based on events or environment, e.g. weather or festivals
G06Q
Information and communication technology [ict] specially adapted for administrative, commercial, financial, managerial

Family

No related US applications are recorded in the indexed filing history.

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