Entity household generation based on attribute-pair matching

A system, the system comprising:

• one or more hardware processors configured by machine-readable instructions to:
• store a plurality of entity profiles, each of the plurality of entity profiles associated with a different entity and comprising a plurality of attribute-value pairs;
• apply a predetermined first set of rules to the plurality of attribute-value pairs of the plurality of entity profiles;
• identify a first set of entity profiles that satisfy the predetermined first set of rules based on the first set of entity profiles having a matching first set of attribute-value pairs;
• apply a predetermined second set of rules to the plurality of attribute-value pairs of the plurality of entity profiles;
• identify a second set of entity profiles that satisfy the predetermined second set of rules based on the second set of entity profiles having a matching second set of attribute-value pairs;
• and
• update a first attribute-value pair of the first and second sets of entity profiles by adding a first label to the first attribute-value pair responsive to determining the first set of entity profiles and the second set of entity profiles share a common entity profile, the first label linking the first and second sets of entity profiles.

A non-transitory computer-readable storage medium having instructions embodied thereon, the instructions being executable by one or more processors to perform a method, the method comprising:

• storing a plurality of entity profiles, each of the plurality of entity profiles associated with a different entity and comprising a plurality of attribute-value pairs;
• applying a predetermined first set of rules to the plurality of attribute-value pairs of the plurality of entity profiles;
• identifying a first set of entity profiles that satisfy the predetermined first set of rules based on the first set of entity profiles having a matching first set of attribute-value pairs;
• applying a predetermined second set of rules to the plurality of attribute-value pairs of the plurality of entity profiles;
• identifying a second set of entity profiles that satisfy the predetermined second set of rules based on the second set of entity profiles having a matching second set of attribute-value pairs;
• and
• updating a first attribute-value pair of the first and second sets of entity profiles by adding a first label to the first attribute-value pair responsive to determining the first set of entity profiles and the second set of entity profiles share a common entity profile, the first label linking the first and second sets of entity profiles.