Methods, computer server systems and media devices for media streaming

A method, comprising:

• at a computer server system including one or more computer servers:
• associating one or more media items with a first media segment of a first media item, the one or more media items selected based on current location information of a media device;
• receiving, from the media device, a request for a media item associated with the first media item, wherein the request includes a media segment identifier for the first media segment of the first media item;
• and
• in response to the request:
• identifying the one or more media items associated with the first media segment;
• and
• providing the one or more media items to the media device.

A method performed by a media device for playback of a streamed first media item, the method comprising:

• while the first streamed media item is being played, receiving, via a user interface of the media device, a first request to play a second media item simultaneously, the second media item being associated with the first streamed media item;
• in response to receiving said first request, requesting, from a server system, a media item associated with a selected media segment of the first streamed media item that is being played, including sending, to the server system, location information of the media device, wherein said media item is selected based in part on the location information;
• receiving said media item from the server system;
• and
• in response thereto, playing or otherwise presenting the media item.

A computer server system, comprising:

• at least one communications interface for communicating data messages to/from the computer server system;
• at least one processor;
• and
• at least one memory comprising instructions which, when executed on the at least one processor, cause the at least one processor to:
• associate one or more media items with a first media segment of a first media item, the one or more media items selected based on current location information of a media device;
• receive, from the media device, a request for a media item associated with the first media item, wherein the request includes a media segment identifier for the first media segment of the first media item;
• and
• in response to the request:
• identify the one or more media items associated with the first media segment;
• and
• provide the one or more media items to the media device.

A media device, comprising:

• a user interface;
• at least one communications interface for communicating data messages to/from the media device;
• at least one processor;
• and
• at least one memory comprising instructions which, when executed on the at least one processor, cause the at least one processor to:
• while a first streamed media item is being played, receive, via a user interface of the media device, a first request to play a second media item simultaneously, the second media item being associated with the first streamed media item;
• in response to receiving said first request, request, from a server system, a media item associated with a selected media segment of the first streamed media item that is being played, including sending, to the server system, location information of the media device, wherein said media item is selected based in part on the location information;
• receive said media item from the server system;
• and
• in response thereto, play or otherwise present the media item.