Systems and Methods for Detecting Improper Implementation of Presentation of Content Items by Applications Executing on Client Devices

A system for detecting improper implementation of presentation of content items in applications executing on client devices, comprising:

• a processor;
• and
• a memory coupled to the processor, the memory storing computer-executable instructions that, when executed by the processor, cause the processor to:
• receive content requests from a plurality of client devices, wherein each of the content requests is generated by an application executing on a respective client device of the plurality of client devices;
• transmit, to each client device of a first subset of the plurality of client devices, responsive to a content request from the client device, a content package including at least a content item and an interaction confirmation script;
• transmit, to each client device of a second subset of the plurality of client devices, responsive to a content request from the client device, the content item;
• determine a first performance metric of the content package;
• determine a second performance metric of the content item;
• and
• determine whether the application receives inadvertent clicks at the content item based on at least one of the first performance metric or the second performance metric.

A method for detecting improper implementation of presentation of content items in applications executing on client devices, comprising:

• receiving, by a data processing system including one or more processors, content requests from a plurality of client devices, wherein each of the content requests is generated by an application executing on a respective client device of the plurality of client devices;
• transmitting, by the data processing system, to each client device of a subset of the plurality of client devices, responsive to a content request from the client device, a content package including at least a first content item, a second content item, and an interaction confirmation script, the interaction confirmation script configured to cause the application to:
• configure the first content item to be presented in a first presentation format,
• present the first content item in the first presentation format,
• display the second content item responsive to detecting a first interaction event on the first content item, and
• transmit, to the data processing system, a confirmation responsive to detecting a second interaction event on the second content item;
• determining, by the data processing system, a performance metric of the content package;
• and
• determining, by the data processing system, whether the application receives inadvertent clicks at the first content item based on at least the performance metric.