Optimization of a multi-channel system using a feedback loop

A method, comprising:

• distributing, by one or more servers in a distributed computing environment, content multiple times over multiple different online channels using a same reference distribution amount specified by a provider of the content for distribution of the content, wherein a feedback loop is configured to obtain feedback about the distributions and adjust subsequent transmission of the content by adjusting a selection value used to distribute the content over the multiple different online channels;
• receiving, through the feedback loop and for multiple different distributions of the content, observed user actions with the content distributed to multiple different client devices;
• determining, by the one or more servers and based on the observed user actions received through the feedback loop, an observed distribution amount for the multiple different distributions of the content to the multiple different client devices;
• adjusting, by the one or more servers, the selection value for subsequent distribution of the content based on a difference between the observed distribution amount for the multiple different distributions of the content to the multiple different client devices and a maximum distribution amount specified by the provider;
• and
• distributing, by the one or more servers, the content using the adjusted selection value.

A system comprising:

• a third-party content corpus database that stores information for various content that are available to be distributed to client devices;
• and
• a distributed computing environment, including multiple computing devices and a feedback loop wherein the distributed computing environment is configured to interact with the third-party content corpus database and perform operations comprising:
• distributing content multiple times over multiple different online channels using a same reference distribution amount specified by a provider of the content for distribution of the content, wherein a feedback loop is configured to obtain feedback about the distributions and adjust subsequent transmission of the content by adjusting a selection value used to distribute the content over the multiple different online channels;
• receiving, through the feedback loop and for multiple different distributions of the content, observed user actions with the content distributed to multiple different client devices;
• determining, based on the observed user actions received through the feedback loop, an observed distribution amount for the multiple different distributions of the content to the multiple different client devices and the same reference distribution amount specified by the provider;
• adjusting the selection value for subsequent distribution of the content based on a difference between the observed distribution amount for the multiple different distributions of the content to the multiple different client devices and a maximum amount specified by the provider;
• and
• distributing the content using the adjusted selection value.

A non-transitory computer readable medium storing instructions that, when executed by one or more data processing apparatus, cause the one or more data processing apparatus to perform operations comprising:

• distributing, in a distributed computing environment, content multiple times over multiple different online channels using a same reference distribution amount specified by a provider of the content for distribution of the content, wherein a feedback loop is configured to obtain feedback about the distributions and adjust subsequent transmission of the content by adjusting a selection value used to distribute the content over the multiple different online channels;
• receiving, through the feedback loop and for multiple different distributions of the content, observed user actions with the content distributed to multiple different client devices;
• determining, based on the observed user actions received through the feedback loop, an observed distribution amount for the multiple different distributions of the content to the multiple different client devices;
• adjusting the selection value for subsequent distribution of the content based on a difference between the observed distribution amount for the multiple different distributions of the content to the multiple different client devices and a maximum distribution amount specified by the provider;
• and
• distributing the content using the adjusted selection value.