Stratified social review recommendation

A computer system for an association measure determination, the computer system comprising:

• one or more processors, one or more computer-readable memories, one or more computer-readable tangible storage medium, and program instructions stored on at least one of the one or more tangible storage medium for execution by at least one of the one or more processors via at least one of the one or more memories, wherein the computer system is capable of performing a method comprising:
• receiving reviews for an item from a plurality of sources;
• identifying one or more key features of the item based on the received reviews;
• collecting user preferences for the one or more key features of the item from browsing history and user profile information on social networks;
• calculating an odds ratio for each of the one or more key features of the item;
• calculating an affinity measure for each key feature based on the calculated odds ratio associated with each key feature of the item;
• and
• generating a forest plot for the item, wherein the forest plot comprises a summary measure determined using the affinity measure for each key feature.

A computer program product for an association measure determination, the computer program product comprising:

• one or more computer-readable tangible storage medium and program instructions stored on at least one of the one or more tangible storage medium, the program instructions executable by a processor, the program instructions comprising:
• program instructions to receive reviews for an item from a plurality of sources;
• program instructions to identify one or more key features of the item based on the received reviews;
• program instructions to collect user preferences for the one or more key features of the item from browsing history and user profile information on social networks;
• program instructions to calculate an odds ratio for each of the one or more key features of the item;
• program instructions to calculate an affinity measure for each key feature based on the calculated odds ratio associated with each key feature of the item;
• and
• program instructions to generate a forest plot for the item, wherein the forest plot comprises a summary measure determined using the affinity measure for each key feature.